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“89% of people research new contacts using an online search engine”

Digitalis Research (Data Source: “YouGov plc, UK Opinion Formers Omnibus, April 2015)

As seen in The Telegraph, new research released by Digitalis Reputation, the leading online reputation management and intelligence firm, has revealed that 89% of people research new contacts using an online search engine. The research has also quantified, for the first time, the significance of your online profile. Other findings in the YouGov commissioned survey include that 92% of people have said that discovering something negative about a contact through an online search would impact their perception and 82% trust the first page rankings from search engine results.

The release of the research marks the first anniversary of the EU's Right to be Forgotten Directive. It gauges how influential online search results are in terms of shaping perceptions of professional contacts in business and other sectors. The research has revealed that organisation and news websites are the most used sources in search results and there is a high level of trust in both. Wikipedia is also a key source of information, with social media website, LinkedIn, the most trusted social platform.

Sample size: 790
Fieldwork dates: 14/04/15 – 24/04/15
YouGov is registered with the Information Commissioner and the National Polling Council

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